Project Goals
The goals for this project was to identify the issues currently associated with the space by the general public and to create design-driven solutions to improve visitor experiences with Chester Beatty.
The goals for this project was to identify the issues currently associated with the space by the general public and to create design-driven solutions to improve visitor experiences with Chester Beatty.
My Audience
From my research, I was able to develop personas to better understand the users that I was designing for.
From my research, I was able to develop personas to better understand the users that I was designing for.
Key Findings
After synthesising my research, I was able to take away 4 key findings.
After synthesising my research, I was able to take away 4 key findings.
Visual Research
I began my visual research to draw inspiration from existing designs and to learn what was already successful.
I began my visual research to draw inspiration from existing designs and to learn what was already successful.
Ideation
With my research complete, I was able to begin designing. I began to ideate possible solutions for Chester Beatty on paper before moving to Illustrator and Photoshop.
With my research complete, I was able to begin designing. I began to ideate possible solutions for Chester Beatty on paper before moving to Illustrator and Photoshop.
My Outcomes
My final design solutions consisted of:
- A new visual identity for Chester Beatty
- Murals with strong imagery to raise awareness of the museum
- A Trail around Dublin City which guided people to the museum
- Wayfinding throughout the building with simple iconography to guide visitors
- A new visual identity for Chester Beatty
- Murals with strong imagery to raise awareness of the museum
- A Trail around Dublin City which guided people to the museum
- Wayfinding throughout the building with simple iconography to guide visitors
The external wayfinding consisted of a trail telling the story of Chester Beatty and murals which were designed to grab the attention of people passing by through the use of strong imagery.
